DIY a website that actually converts

FAQ: You’ve got questions, I’ve got answers

• Who is this course for?

  Service business owners and creatives who feel overwhelmed by the idea of creating their own websites. I’ll teach you the process I use as a highly intuitive pro to make websites that are impactful, potent, and (most importantly) that convert.

  If you only want to learn how to do something once, you’ll hate DIY Nirvana. This course asks you to take time for both lessons and to explore within your own business. It requires you looking at where you are and where you want to go. Otherwise, you won’t know what to build from.

• What if I'm a biz newbie?

  DIY Nirvana is a practical, hands-on program. To get the true benefit of this course, you should have an idea of what you might want to launch, whether it's a new website for your business, a sales page, or a digital home for a project.

• Will you teach me how to use a certain platform?

  No, this course is tech-agnostic and focuses on the repeatable skills of strategic design, branding, and process rather than the minutiae of any one platform.

  Every site builder platform has detailed tutorials on getting started with their software. What they don’t teach you is literally everything else!

  That’s where DIY Nirvana comes in. I teach you the repeatable skills of strategic design, branding, and process that you’ll be able to apply no matter what tech you’re using.

  If you’re not sure what platform to start with, I strongly recommend Squarespace! They’re the easiest site builder and it’s literally impossible to make it look ugly…unless you’re trying to and literally who would do that?

• What if I don’t want to DIY?

  DIY Nirvana is for the service business owner who wants (or needs!) to learn how to build out their own website without tearing their hair out. But I've also taught biz owners who just want to know what goes into the process of building a website so they can understand what they're hiring someone else for.

• I've DIYed before but there's room for improvement. Would this course be good for me?

  Absolutely. DIY Nirvana is for those who are at that stage where you do it all and you’re fine with it, you just want to be better at it. This is for you if you're ready to build on your skills, stop relying on templates or ChatGPT, and start taking charge of your biz’s digital home using your goals as a guide.

• I don’t have a website yet. What platform should I use?

  I recommend Squarespace to all service business owners starting out. It’s the fastest way to get started, there’s a huge wealth of videos and tutorials on getting started, and it’s impossible to make uggo. Students can email me after enrolling to get access to an exclusive 6-month free trial of Squarespace.

• I’m already comfortable building sites but I struggle with design and strategy. Is this course for me?

  Absolutely! DIY Nirvana is a tech-agnostic program, meaning we don’t focus on the minutiae of any one platform. We focus on the repeatable skills of strategic design, branding, and process that you’ll be able to apply no matter what tech you’re using.

• Why a six-week course?

  Anything less than 6 weeks is too short to impart the information and give you space to play with it. My goal is to keep classes as short as possible and answer questions that arise. The 6-week spacing allows enough room for both.

  Finally, learning a new skill is all about getting your hands dirty. Theory is nice but the true value of the lessons can’t take root until you begin. I want this course to be as supportive to you as possible, so I’m guiding you through everything you need and nothing you don’t during our time together.

• Will this teach me how to run a design business?

  Nope! DIY Nirvana is a course for service business owners who want to learn to DIY their own websites. Building for yourself and building for others are different skills. However, if you want to get better at making websites for yourself, this is the course for you.

• Will you build my website for me?

  DIY Nirvana is for (wait for it) DIYers! I teach you a framework, give you tools, and help seed your understanding through our coaching calls and/or course forum. But as a woefully underpaid school teacher probably once said, “I’m here to teach you how to do it, not to do it for you.”

  Learning a skill rather than learning to just complete a task means that you’ll use what you’ve learned over and over. When your idea changes, when your business evolves, or when your soul calls you to pivot, you’ll have everything you need to feel good about doing it on your own. That’s the magic of DIY Nirvana.

• When is the live course?

  We’re live from January 27th - March 7, 2025 The live classes are at 9am PDT on Mondays with the replay available immediately after. We'll also have co-working/body-doubling sessions and coaching calls spaced throughout the weeks.

  You’ll have access to all the course materials for 6 months from the date of our first call. The templates are yours to keep, of course!

• What if I have issues accessing the course?

  You’ll have access to me via email and the course forum for any issues that arise!

• What’s the refund policy?

  Like most digital products, there is a no refunds policy for DIY Nirvana. Please ensure you’ve read this sales page as well as the digital products and refunds policy linked below. If you’re not sure if DIY Nirvana is for you, email sup 'at' swordandstone 'dot' studio with your questions before purchase!

  Read the full policy here.

Question not answered here? Text me!