DIY a website that actually converts
Connect with your right fit clients with a site that looks and feels like your brand
So you’ve…
bought all of the templates
let a Squarespace trial expire at least twice
overstuffed your Pinterest boards with design inspo
started (+ restarted) a dozen times
It's exhausting! And in the end you've still got a website that's not doing the job.
The traffic's low, the inquiries are from all the wrong people, and every time you sit down to fix it, the overwhelm kicks in. So you throw in the towel...again.
get on the waitlist
time to ditch the overwhelm
DIY Nirvana takes service biz owners from tech overwhelm and analysis paralysis to confidently launching (or re-launching!) DIY websites.
In 6 weeks, become the architect of your brand and create a website that calls in your most aligned clients.
get on the waitlistYou're 6 steps away from a website that finally works for you
Curious about the curriculum? Here's exactly what you'll learn:
Module 1: Multidimensional Kick-Off
All work starts at the subtle, energetic level.
We'll tap into the infinite with a transcendant Akashic journey that taps you into the higher purpose of your biz's current season.
Then, you'll learn how to take that journey and ground it to take on the role of authority on your website.
Module 2: Strategy for Intuitives
You'll learn to craft a creative strategy based on your biz goals (even if you think you run better on ✨vibes✨)
Everything flows down from strategy. But strategy starts with being honest and clear about your biz goals.
And don't worry about wasting hours on old world corporate techniques like user personas, ideal client casting, and putting your people in rigid boxes. DIY Nirvana has evolved past all of that. We’ll blend practical inquiry with spiritual tools like Akashic journeying, automatic writing, and tarot to solidify what you actually need your website to achieve.
Module 3: The Content Blueprint
You’ve got a clear purpose and goal, but how do you translate that into a strategy?
In this module, you'll learn to use your goals to sketch out your new digital house. You’ll learn the endlessly repeatable skill of how to user your goals to structure your website.
A website’s layout and flow are all about intention. It doesn’t matter if you’ve never so much as doodled Snoopy, you’ll learn the simple design principles that will make your service biz site work for your goals.
Module 4: Brand Magic Made Easy
Branding is aesthetic but it’s not only that. Your branding is your brand’s visual and energetic signature. It emphasizes the most meaningful essence of your brand: how you make people feel.
Learn how to create or streamline an existing brand kit that’s both simple and effective for your brand’s current season.
If the previous module is sketching the house, this is where you pick the materials and fabrics that will turn your digital house into your biz’s digital home.
Module 5: Holistic Web Design
It doesn't have to be hard. Let me show you how to design your website even if you're convinced you're "not a designer"
The strategic part is done, it’s time to let your creative side play. Now that the bones are in, it’s time to paint and color. In this module, you’ll learn basic design principles and how to apply your brand kit to your site wireframe.
In this house, we prioritize accessibility and clarity. You’ll learn how to experiment and explore with your design without sacrificing function so that it’s accessible to as many people as possible.
(Oh, and no extra subscriptions necessary, I’ll teach you how to use free, online tools to confidently explore your up-leveled design skills.)
Module 6: Master Launching
At this point, you know how to lay the bones, how to convey your authority through design, and play within the home you’ve designed for the business.
Our final module pulls together the rest of the course's work into our launch planner. This is where the rubber meets the road. We’ve already laid the foundation for our new website, now learn how to let the system work for you.
I’ll teach you the step-by-step pro process I use for all of my site builds from Squarespace to custom web apps. You’ll learn how to apply this framework to all of your future DIY site builds feel like achieving nirvana.
The reviews are in
FAQ: You’ve got questions, I’ve got answers
Who is this course for?
Service business owners and creatives who feel overwhelmed by the idea of creating their own websites. I’ll teach you the process I use as a highly intuitive pro to make websites that are impactful, potent, and (most importantly) that convert.
If you only want to learn how to do something once, you’ll hate DIY Nirvana. This course asks you to take time for both lessons and to explore within your own business. It requires you looking at where you are and where you want to go. Otherwise, you won’t know what to build from.
What if I'm a biz newbie?
DIY Nirvana is a practical, hands-on program. To get the true benefit of this course, you should have an idea of what you might want to launch, whether it's a new website for your business, a sales page, or a digital home for a project.
Will you teach me how to use a certain platform?
No, this course is tech-agnostic and focuses on the repeatable skills of strategic design, branding, and process rather than the minutiae of any one platform.
Every site builder platform has detailed tutorials on getting started with their software. What they don’t teach you is literally everything else!
That’s where DIY Nirvana comes in. I teach you the repeatable skills of strategic design, branding, and process that you’ll be able to apply no matter what tech you’re using.
If you’re not sure what platform to start with, I strongly recommend Squarespace! They’re the easiest site builder and it’s literally impossible to make it look ugly…unless you’re trying to and literally who would do that?
What if I don’t want to DIY?
DIY Nirvana is for the service business owner who wants (or needs!) to learn how to build out their own website without tearing their hair out. But I've also taught biz owners who just want to know what goes into the process of building a website so they can understand what they're hiring someone else for.
I've DIYed before but there's room for improvement. Would this course be good for me?
Absolutely. DIY Nirvana is for those who are at that stage where you do it all and you’re fine with it, you just want to be better at it. This is for you if you're ready to build on your skills, stop relying on templates or ChatGPT, and start taking charge of your biz’s digital home using your goals as a guide.
I don’t have a website yet. What platform should I use?
I recommend Squarespace to all service business owners starting out. It’s the fastest way to get started, there’s a huge wealth of videos and tutorials on getting started, and it’s impossible to make uggo. Students can email me after enrolling to get access to an exclusive 6-month free trial of Squarespace.
I’m already comfortable building sites but I struggle with design and strategy. Is this course for me?
Absolutely! DIY Nirvana is a tech-agnostic program, meaning we don’t focus on the minutiae of any one platform. We focus on the repeatable skills of strategic design, branding, and process that you’ll be able to apply no matter what tech you’re using.
Why a six-week course?
Anything less than 6 weeks is too short to impart the information and give you space to play with it. My goal is to keep classes as short as possible and answer questions that arise. The 6-week spacing allows enough room for both.
Finally, learning a new skill is all about getting your hands dirty. Theory is nice but the true value of the lessons can’t take root until you begin. I want this course to be as supportive to you as possible, so I’m guiding you through everything you need and nothing you don’t during our time together.
Will this teach me how to run a design business?
Nope! DIY Nirvana is a course for service business owners who want to learn to DIY their own websites. Building for yourself and building for others are different skills. However, if you want to get better at making websites for yourself, this is the course for you.
Will you build my website for me?
DIY Nirvana is for (wait for it) DIYers! I teach you a framework, give you tools, and help seed your understanding through our coaching calls and/or course forum. But as a woefully underpaid school teacher probably once said, “I’m here to teach you how to do it, not to do it for you.”
Learning a skill rather than learning to just complete a task means that you’ll use what you’ve learned over and over. When your idea changes, when your business evolves, or when your soul calls you to pivot, you’ll have everything you need to feel good about doing it on your own. That’s the magic of DIY Nirvana.
When is the live course?
We’re live from January 27th - March 7, 2025 The live classes are at 9am PDT on Mondays with the replay available immediately after. We'll also have co-working/body-doubling sessions and coaching calls spaced throughout the weeks.
You’ll have access to all the course materials for 6 months from the date of our first call. The templates are yours to keep, of course!
What if I have issues accessing the course?
You’ll have access to me via email and the course forum for any issues that arise!
What’s the refund policy?
Like most digital products, there is a no refunds policy for DIY Nirvana. Please ensure you’ve read this sales page as well as the digital products and refunds policy linked below. If you’re not sure if DIY Nirvana is for you, email sup 'at' swordandstone 'dot' studio with your questions before purchase!
Question not answered here? Text me!
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